AMERICAN EXPRESS

American Express offers a multitude of cards for a large segment of personas. Each product presents a unique experience while keeping the brand cohesive across all tactics.

travel & dining

direct mail - gold card & platinum Card

Both the Amex Gold Card and Platinum Card brings the benefits of travel and dining experiences with perks specifically catered to those who like to explore the world and its cuisines. To promote the positioning of these two cards, Amex released two accordion fold direct mail brochures. The format allowed for a compact presence in the mailbox and an expansive look into what these two cards have to offer, when unfolded. This project presented unique challenges with image selection and copy formatting, as well as, organizing the content to reflect the journey and adhering to the panel dimensions.